No homework.
No mystery.

You reach out

The form asks for the basics: your name, your business, what you're looking for, and your website and social links if you have them. That's it. You'll get a real reply from John within 24 hours.

We talk on the phone

Not a sales script. A real conversation about what you do, why you do it, what you love about it, and what you want customers to understand. This call is the foundation of everything that follows: it's where your website's words and direction actually come from.

I do my homework

Research is my favourite part of the job. I study your industry, look at your competitors, and figure out what customers in your market respond to and where the gaps are. If your trade has quirks I don't know yet, I learn them before I design around them.

You get a free first look

If we both think it's a fit after the call, I put together a preliminary homepage direction for your business, free. One concept, not a finished website. It exists so you can react to something real instead of imagining from a description.

The free look is offered at our discretion after a real conversation. It's a first direction for serious prospects, not a design vending machine.

You say go (or you don't)

If the direction lands, you pay the $500 setup fee and send over whatever materials you have: photos, your logo, anything you want used. I fill the gaps from our conversation. Once the call, the materials, and the fee are all in, the 14-day clock starts.

If the direction doesn't land, your feedback shapes a second one. And if it's still not right, we shake hands and walk away. Nobody owes anybody anything.

We build and refine

I write the copy from what you told me, design from scratch with no templates, and refine the build with your feedback. Your preferences win: the goal is a site that expresses your business, not my taste.

One honest note: if the direction changes in a major way after you've approved it, that can carry an added fee. It's rare, and you'll always know before it happens.

We test it for real

Manually, on real phones, tablets, and screen sizes. With automated checks on speed and function. And sometimes with a fresh set of eyes that hasn't stared at it for two weeks. This is how our sites hit 100/100 on Google PageSpeed instead of just claiming "fast."

You review, then we launch

You see the finished site before the world does. When you're happy, we point your existing domain at it and handle the DNS, hosting, and SSL. Your new site goes live without you touching a single setting.

It stays alive

This is the part that makes the subscription worth it. Hosting, SSL, and uptime monitoring are always on, and your plan includes monthly content updates, so the site keeps up with your business. If I spot a problem or an opportunity on your site, I'll flag it and ask if you want it handled.