About JBrack Media — Sault Ste. Marie Web Design Agency

The story behind JBrack Media.

Most small business websites are broken. They were either built years ago by a cousin's friend, slapped together on a $20/month template platform, or paid for at five figures by an agency that disappeared the moment the invoice cleared. Either way, they're stale, they don't load fast on a phone, and they don't reflect what the business actually looks like today.

JBrack Media exists to fix that. One person, designing one site at a time, keeping it current every month it's live. No outsourcing, no support tickets routed offshore, no surprise invoices for "an extra round of revisions." Just a modern website, designed properly, hosted reliably, and maintained on a simple monthly plan.

I started this business because I kept seeing local small businesses across Northern Ontario stuck with the same broken model: pay an agency thousands upfront, get a site that goes stale within a year, then pay again to fix it. The subscription approach flips that. Your site stays current for as long as you stay a client, and the upfront cost is a fraction of what a traditional agency would charge.

I got here the long way. Fifteen years in home renovations, ten of them running my own business. Healthcare administration at the local hospital. Sales, customer service, entertainment. And computers and electronics, seriously, since I was a teenager. That mix is the job: understand what a business actually does, talk to the people who run it, and build the thing they see in their head. My favourite part of any project is still the research.

Based in Sault Ste. Marie, working with small businesses across Canada. If you've got a website that isn't pulling its weight, I can probably help. And if I can't, I'll tell you that upfront.

John Bracking

Founder · Sault Ste. Marie, ON

How I work

Research first. Your vision, not mine.

I'm not trying to win design awards with your website. I'm trying to build the business you already see in your head.

I start with questions.

Research is my favourite part of any project. Before anything gets designed, I dig into your industry, your competitors, and what customers in your market actually respond to. Finding answers to unanswered questions is the part I'm best at.

I can see the whole build.

I picture the beginning, middle, and end of a project before every detail is known. That's how a one-person shop ships complete projects: one clear picture, no committees, refined with your feedback until it's right.

Your business, your taste.

Cookie-cutter work shortchanges you. I listen to how you feel about your business, learn what you want customers to understand, and build something that reflects it. You'll never get my preferences forced onto your brand.

"You will be heard. I take the time to understand how you see your business, then I build something that feels like it belongs to you."

John Bracking, founder

The honest part

One person, with serious leverage.

JBrack Media is one person, and I'm upfront about how that works: I use carefully chosen AI and automated systems across the studio. They help me research faster, stay organized, develop copy, build and test custom code, and keep every detail consistent from your website to your business cards.

What they don't do is the part you're actually hiring: listening to you, judgment, taste, and the standard the finished work has to meet. That's me. The tools just mean a one-person shop can deliver what used to take a team, at a price a small business can actually afford.

What we stand for

Four principles, no exceptions.

These aren't marketing slogans. They're the actual rules we work by.

01.

Honest and direct.

No upselling. No surprise invoices. If you don't need a Pro plan, we'll tell you. If a project isn't a fit, we'll tell you that too.

02.

Built for small businesses.

We understand tight budgets and practical needs. Every plan is priced for what a small business can actually afford, not what a big agency thinks it can extract.

03.

Quality over quantity.

Every site gets the same level of attention regardless of plan. The Starter client gets a senior-agency design just like the Pro client does. The difference is what we do after launch.

04.

Personal, not corporate.

You deal with John directly. Same person who designs your site, hosts it, updates it, and answers when you text. No support tickets, no offshore call center, no "account manager" forwarding emails.

Want the operational details like pricing, timelines, ownership, and revisions? Read the FAQ →

Who we work with

Small business owners across Canada.

We're based in Sault Ste. Marie, but the subscription model means we work remotely with clients anywhere in the country. No in-person meetings required.

Trades & contractors (plumbers, electricians, roofers, HVAC)

Restaurants & cafes

Medical & dental practices

Legal & accounting firms

Salons & spas

Fitness studios & gyms

Retail & boutique shops

Real estate professionals

First live client: 2 Brothers Lawn Care, built from scratch with public pricing tiers and a live season calculator. Read the case study →

If you're a local business with an outdated or underperforming website, we can probably help.

Want to talk?

Send a few sentences about your business and the website you have now (or wish you had). I'll reply within 24 hours with a clear next step, even if that next step is "you don't actually need to switch."

Get in touch →