Straight answers,
no sales pitch.
Everything most small business owners want to know before signing on. If your question isn't here, just reach out. John replies to every inquiry personally within 24 hours.
01
How long does a typical website take to build?
Most sites go live within 14 days of the build starting. We design from scratch (no templates), build, refine with your feedback, then point your existing domain at the new site. The 14-day clock starts once three things are done: we've talked through your business on the phone, you've sent over whatever materials you have, and the setup fee is paid.
If your project is more complex, like heavy e-commerce, a large content migration, or custom integrations, we'll give you a realistic timeline upfront before you commit.
02
What actually happens after I reach out?
You send a few basics through the form: your name, your business, what you're looking for, and your website and social links if you have them. Then we get on the phone. Not a sales call, a real conversation about what you do, why you do it, what you love about it, and what you want customers to understand. That call does the heavy lifting. It gives us everything we need to write your copy and design around your business, so you never have to sit down and "write your website."
If it feels like a fit after that conversation, we'll put together a free first look at a homepage direction for your business. One concept, not a finished website, offered at our discretion after a real conversation. If the direction lands, you pay the $500 setup fee and the full build starts. If it doesn't, your feedback shapes a second direction. And if it's still not right, no hard feelings, nobody owes anybody anything.
03
Do you work with clients outside Sault Ste. Marie?
Yes. We're based in Sault Ste. Marie, but the subscription model means we work entirely remotely with small businesses across Canada. No in-person meetings required. Everything happens over email and a phone call, with a video call when useful.
Whether you're in Toronto, Halifax, Calgary, or a small town in northern Manitoba, we deliver the same way.
04
Can you work with my existing brand, or do you redesign everything?
We'll build your website around your existing brand. Your logo, colours, fonts, and identity stay exactly as they are. You don't need a full rebrand to get a better website.
The goal is a fresh, modern, SEO and GEO-optimized site that looks like the business you are today, not a forced identity change you didn't ask for. If your brand is dated and you want a refresh as part of the project, we'll happily quote that separately, but it's never required.
05
What if I don't like the design?
You'll never be stuck with a design you don't love. If the first concept doesn't land, tell us what's wrong and we'll come back with two more options, this time tailored to your feedback. That gives you up to three different directions to choose from before we finalize anything.
A note on content: you don't have to write anything. Send whatever you have (photos, your logo, anything you want used) and we get the rest from a real phone conversation about your business. The copy is written from that. Bigger content changes that come up after launch are exactly what your monthly subscription is for.
06
Do I own my website after you build it?
Honest answer: no, and that's how we keep the upfront cost so low. The subscription model means we host, maintain, and update your site for as long as you're a client. If you cancel (30 days written notice required), the site comes down at the end of your subscription period.
The trade-off is real: a traditional one-time agency build runs $3,000 to $6,000 and you own it outright. With us, you pay $500 setup plus a manageable monthly fee, but the site lives with us.
If you ever want to buy the site outright and host it yourself, just ask. We can work out a price. If owning your site from day one is non-negotiable, we're probably not the right fit.
07
Do you offer ongoing maintenance?
Yes, it's the entire model. Every plan includes hosting, SSL certificate, uptime monitoring, and monthly content updates. Plans range from 1 update per month (Starter, $97/mo) to 3 updates plus a monthly blog post and performance report (Pro, $297/mo). Maintenance isn't an add-on. It's the whole product. Updates are counted per month based on your plan, and unused ones don't carry forward to the next month.
This is why the subscription is worth it over a one-time build: a "finished" website goes stale within a year. A maintained one keeps showing up in search results, keeps loading fast, and keeps reflecting your business as it changes.
08
How do payments work?
The initial consultation is free. We walk through your business, your goals, and what plan makes sense, at no charge.
The $500 setup fee kicks in when the build starts, after we've talked through your business on the phone and you've sent over your materials. If we're working, we're being paid.
The monthly subscription doesn't start until your site goes live on your domain.
Payments and contracts both run through HoneyBook, an all-in-one platform that handles your signed agreement, invoices, recurring billing, and receipts in one place. Accepts all major credit cards, debit, and bank transfers in Canadian dollars.
09
What's included in your social media management?
Social media is custom-built for every client because every business needs something different. We typically manage some combination of Instagram, Facebook, TikTok, YouTube Shorts, and LinkedIn, and we're happy to add other platforms if they make sense for you.
Posting frequency can run anywhere from once a month to four times a week, in any combination of single posts, carousels, or short-form video. Because the requirements vary so widely, we quote social media separately based on your platforms, frequency, and content type.
Reach out for a free quote tailored to what you actually need.
10
What's the 3D-printed marketing thing about?
We run an in-house 3D print farm, with multiple printers and all designs modelled by us. That lets us produce physical marketing pieces most agencies literally cannot offer: branded logo displays, trade-show signage, retail counter pieces, custom awards, keychains, and one-off promotional items, all of it custom-designed to match your brand.
Whether it's worth it depends on your industry. If you do trade shows, have a physical storefront, or want something that makes you genuinely memorable at networking events, ask. We'll talk through whether it makes sense and what it would cost.
11
Why should I hire you instead of a bigger agency?
Two reasons: cost and accountability. Bigger agencies charge $3,000 to $6,000+ upfront and then route you to a support queue when something breaks. We charge $500 setup plus a small monthly subscription, and you deal with John directly, the same person who designed your site, every time you need anything.
We work with fewer clients on purpose, which means more attention per project. If you need a 50-person agency with 30 specialists, we're not it. If you want senior-quality design at a small-business price, with one person who actually picks up the phone, that's what we're built for.
12
Can you handle more than just the website?
Yes. Web design is the core, but the studio also does brand development, social media, video, print design, and 3D-printed marketing, all handled by the same person and kept consistent by your Brand File. When one person designs your site, your business cards, and the sign on your counter, everything matches.
The proof is on the examples page: the Plague Tags project went from character artwork to 3D manufacturing to factory-printed trading cards to a bilingual website. If you have something ambitious in mind, ask. Worst case, we tell you it's not a fit and point you somewhere better.
Still have questions?
Reach out and ask. John replies personally within 24 hours. No chatbots, no sales scripts, and no obligation to sign up for anything.
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